Not Attracting Enough Customers? Here’s Why

Not Attracting Enough Customers? Here’s Why
by Joyce Oladipo, "The Giftpreneur Queen"

Not attracting enough customers to your gift basket business could be because you are not doing the right thing or you are doing the right thing wrong.
It could be you are marketing the wrong way. You might think that you must be adverting, building a beautiful website, and asking for more referrals, well this are good marketing efforts but they are just a small part of a complete gift basket marketing process.

Here is an outline of a good Gift Basket Marketing Model

1. Develop Your Sales and Marketing Plan

You have to be clear on your marketing message and to whom you are targeting your message. You need to know your ideal customers and what they really want. What problems are they facing and what result are they looking for. For example you can target real estate and focus on helping them build customer relation.

2. Get Your Target Market Attention and Get Them To Want to Know More

Use attention grabbing marketing to get yourself notice. Advertise the solution to their problem. You can do this in headlines, on radio show, television, direct mail- flyers, brochures, or newspaper ads. For example a good headline might be “How to Improve you Customer Satisfaction and get More Referrals”. Always make sure your ad leads to getting their name, address or email address to start a lasting relationship

3. Educate and Inform You Customers without Selling

This steps hold to key to your success. Educating you customers establishes your relationship and trust. And it gives you the unique edge over your competitors. Must giftpreneur skip this step and jump to the sales. People are tried of sales pitch. You can write articles and reports for local newspapers.

4. Upsell Your Customers Negotiate Price

Now that the customer trusts you and they now know they need your help. All you have to do is be a listening ear; your customer would always tell you how to sell to them. When you listen to them you would know what emotional button to push to close the sales. You need to find a good feature in you business that will appeal to your customer. To upsell always recommend a complimentary service for example a reminder or a month subscription for your gift basket.


5. Exceed Customers Expectation

Always try and exceed you customer’s expectation. Most customers today have a low service of expectation as a result of their day-to-day experience with business. This makes it simple for you to go beyond what they expect and do something extra special. It is also wise to under promise but more than you competitor and over deliver.

6. Make It Easy For Customers to Give Referrals

Try and get referrals straight after the sales. Consider giving them incentive for referring their friends and families to use your service

Where Can You Go Wrong

If you skip any of these steps you would not get a good result from you marketing effort. It takes knowledge, experience and patience to learn how to successful move from step 1 to the next. Each step has it own unique strategies. Try and work on getting your customers attention and providing them with information. If these two steps are mastered, the others will become simpler

© 2006-2006 Joyce Oladipo

Online entrepreneur Joyce Oladipo, "The Giftpreneur Queen," is creator of the
fastest growing ezine 'Marketing Strategies to Jumpstart Your Gift Basket Business.
To learn more about this step-by-step program, and to sign up for her
FREE how-to articles and FREE audio class, visit www.GiftBasketQueenSecrets.com