5 Basics For Your Marketing Message

5 Basics For Your Marketing Message
by Joyce Oladipo, "The Giftpreneur Queen"

Your marketing message is one of the most important elements of your marketing program. Most giftpreneur are confused about their marketing message. Some think it’s just a slogan and some thing it’s just a regurgitation of all their awards and how long they’ve been in business. Some even think it’s their vision and mission statement. Well I have to say it’s not about these.

Your marketing message is what grabs the attention of your customer; it tells them how you can solve their problem, why they should trust you and why they should choose to do business with you.

The key to creating a winning message it to make sure that it matches the wants and needs of those who receive it.

5 Steps to Creating Your Marketing Message

1. Identify Your Target Market

Every gift basket business owner must have a target market, even a local dry cleaner has a target market, which is probably all the professional people living within a five mile radius of their store. So the first question you want to ask yourself is “Who is your target market” Once you have narrow down your target market, it’s easier to craft a message to that target market.

2. Identify Their Problems

Identify your target market’s pain and suffering and tell them that you understand and empathise with them. People don’t care about you until they know you care about them. So try and identify their problems and come up with solutions. Do they need more customers? Do they hate shopping?

3. Present Your Solutions

The next step is to present your solution. How do you help them solve the problems you’ve identified? For example, if they hate shopping you take the hassle of gift shopping and still make them look great. If they want to increase their client satisfaction, you may want to set up and manage a client appreciation program for them. Always identify all the benefits of your solution and how those benefits will improve their life or business and take away the pain and anguish.

4. Present the Result

It’s not enough to talk about your solution; you have to prove it to them that your solution works. In this step you need to prove your results by giving testimonies. People love testimonies. The best testimonial are the ones that tells the prospect what life was like before using your service and what life was like after applying your solution. Your testimonies should be presented in 3 steps

• The problem
• The solution
• The results

If you are new to the business you can talk about problems you’ve solved for friends, maybe a wedding, or a charity even you work on.

5. What make You Different

This tells your customers why they should do business with you. Why should they create a system for their gift program, when someone can just go down the store and arrange something? Prospects want to hear you communicate your difference and those different needs to be specific, concise and most importantly, an emotionally connection with your target prospect. It needs to be something they care about.

Now you have a simple formula for creating an effective marketing message. Your marketing message should use all your external communication. It starts with knowing the wants, fears, problems, and needs of your target market and end by crafting a message that speaks to those problems in a compelling and believable way. You need to make it clear what’s in for them when they use your solution or do business with you.

© 2006-2006 Joyce Oladipo

Online entrepreneur Joyce Oladipo, "The Giftpreneur Queen," is creator of the
fastest growing ezine 'Marketing Strategies to Jumpstart Your Gift Basket Business.
To learn more about this step-by-step program, and to sign up for her
FREE how-to articles and FREE audio class, visit www.GiftBasketQueenSecrets.com